Pinterest Cuts 700 Jobs Amid Shift to AI-Driven Strategy

— BBC
Key Takeaway
Pinterest has announced job cuts affecting about 15% of its workforce, which translates to roughly 700 roles. The CEO emphasized a shift towards an AI-forward approach, coinciding with layoffs across the tech industry.
Pinterest sacks engineers for tracking staff job cuts 4 February 2026 Share Save Kali Hays , Technology reporter and Lily Jamali , North America Technology correspondent Share Save Reuters Pinterest has sacked two engineers for tracking which workers lost their jobs in a recent round of layoffs. The company recently announced job cuts, with chief executive Bill Ready stating in an email he was "doubling down on an AI-forward approach," according to an employee who posted some of the memo on LinkedIn. Pinterest told investors the move would impact about 15% of the workforce, or roughly 700 roles, without saying which teams or workers were affected.
But then "two engineers wrote custom scripts improperly accessing confidential company information to identify the locations and names of all dismissed employees and then shared it more broadly," a company spokesperson told the BBC. "This was a clear violation of Pinterest policy and of their former colleagues' privacy," the spokesperson added. A script in this sense is essentially computer code written to automate a task within existing software or tweak its functionality for a specific purpose. The script written by the Pinterest engineers was aimed at internal tools used at the company for employees to communicate, according to a person familiar with the firings who asked not to be identified.
The person said the script created an alert for which employee names within a tool like the team communication platform Slack were being removed or deactivated, giving some insight into who at the company was impacted by the layoffs. The identities of the two sacked engineers are not publicly known and the BBC has been unable to contact them. The technology industry has seen waves of layoffs in recent years.
Checking Slack and other internal tools for coworkers who disappear from channels of conversation is a common way for people to learn who is no longer working at a company. In the same week that Pinterest announced it was laying off workers, Amazon cut 16,000 roles in its second round of redundancies in three months. Earlier this year, Meta also laid off several hundred employees.
Along with Amazon and Meta, Google, Microsoft and others have significantly cut their workforces. Across the entire tech industry, an estimated 700,000 people have been laid off over the last four years, according to Layoffs.fyi, which tracks all reports of such cuts. Redundancy
Related Stories
Pinterest Announces Layoffs Amid Tariff-Related Earnings Decline and Shift to AI
"Many of the largest retailers have been disproportionately impacted by tariffs and have been pulling back on advertising spend," Pinterest's CEO said.
AI Freight Tool Triggers Market Concerns for Trucking and Logistics Stocks
A new tool from AI company Algorhythm Holdings has made trucking companies the latest victim of the market's AI jitters.
Highguard Developer Wildlight Entertainment Lays Off Staff After Game's Poor Performance
Its trailer got a prime Game Awards slot, but the online shooter has failed to find a large audience.